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You may use cinemagraphs not just for sharing on social media, but for a cover for your Tumblr or Google Plus pages. In this way, the next time you share content containing cinemagraphs, there is a huge chance they will re-blog it and help to spread your cinemagraphs and thereby your photography brand. Follow the Influencersįind some photographers who create or share cinemagraphs themselves and follow them.
Or you may use a cinemagraph on your portfolio website as a header. These sites present an opportunity to create a unique experience with your audience and engage with your followers. However, Google Plus and Tumblr support proper display of cinemagraphs, that’s why there’s a lot of this kind of content shared on these networks. While Facebook and Pinterest allow users to pin or post cinemagraphs, their signature motions are turned still. Of course, not all social media sites are convenient for sharing cinemagraphs. Share Cinemagraphs on Tumblr, G+ and Your Photo Website But cinemagraphs capture some moments highlighting particular parts of a scene, and therefore they tell a unique story. Think about a video that captures a whole scene, an image captures only a glimpse of a scene. A wedding only lasts a day or two, but memories last forever. There is something special about wedding cinemagraphs.
Image by Ann Street StudioĬinemagraphs may work for any type of photography, especially for wedding, portrait and event photographers who may look for some innovative ways to make their photography stand out. Image by Ann Street Studio Chanel cinemagraph. Cinemagraphs have also been used by top-tier brands like Chanel, Armani, Balenciaga, Yahoo and Coca Cola. The fashion industry has seen many cinemagraphs – for example, capturing a models shining smile on a still background, or some clothing blowing in the wind.While cinemagraphs are not exactly new, they are still great for advertising purposes because of their format: a GIF/video hybrid where an element of the still photo plays in never-ending loop, which results in constant motion.Ĭreated by visual artists Jamie Beck and Kevin Burg of Ann Street Studio, they can be a fun and creative way to give a boost to your photography brand.Ĭinemagraphs are amazing as they are not still images, but not a video either which generally takes quite a bit longer to create. Through a quick Google search, we can see that waves crashing onto a motionless beach is one of the more popular ideas.
Where can you use cinemagraphs?Ĭinemagraphs are incredibly versatile – essentially, digital artists can use anything that moves to create one. They can help you find your niche in a crowded market, which is why they have now become extremely popular for product advertising. Having only existed in the last decade or so, cinemagraphs have a fascinating way of drawing an audience in. Videos are key for this, but they don’t possess the snappy, instant factor that cinemagraphs have. This means that more than half of your audience would prefer consuming information visually. They are a mesmerising combination of photo and video – they usually contain some small, delicate motion that loops flawlessly into itself, while the rest of the image remains entirely stationary.Īccording to a study by the Social Science Research Network, 65% of us are visual learners. These nifty things are, essentially, a moving image.
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